Whether you’re a 3PL warehousing company or an e-commerce retailer, there is a lot to consider when it comes to your website. If a user can’t find what they’re looking for on your site, you’ve defeated the purpose of having that website. Here are six website best practices for 3PL warehousing companies.
Understand the Audience
Create an effective website for your 3PL warehouse by understanding who your audience is. Knowing who you’re targeting with your content is critical. It will help you create marketing campaigns that resonate with your audience. It will also help you get a better sense of what they want from the information they find on your site. For example, suppose you know that most of your customers are young professionals in their 20s. In that case, it makes sense to ensure plenty of information about career opportunities available on your website. Here are a few things to consider:
- Understand who you want to reach with your website and why.
- Research the audience by talking to them, asking questions, and using tools like Google Analytics.
- Use this information to create relevant content that speaks directly to your customers’ needs. You can do it through text or images.
Know What You Do Best
No matter what you do, make sure your website visitors understand what you specialize in. They should know why they are coming to your site. Plus, visitors should know what makes you different from other companies.
If your 3PL warehouse specializes in logistics services for the automotive industry, let them know! If it’s custom apparel manufacturing and distribution, make sure that’s clear. This will help them connect with you on an emotional level. Besides, it will act as an informational one. This is because people don’t buy things. After all, they’re told to. They believe things because there’s a benefit associated with doing so (if there isn’t one).
Know Your Branding
Your brand is what you stand for and what people think of when they hear your company name. The set of values makes you unique from others in your industry.
Your brand is also a promise to your customers. It defines how they will feel when they work with you. Plus, what they can expect from their relationship with your company.
To create a strong brand that represents all these qualities, it helps to keep the following points in mind:
- What do I want my business to be known for? What makes me unique? This could be anything from product quality to customer service excellence. It could also be environmental sustainability.! Try brainstorming ideas until one sticks out as particularly compelling. Alternatively, make the idea meaningful to everyone involved in creating your product. At this point, you can include your customers. Once this is done, ensure everyone stays true while working on other aspects of the business. Hence, it remains consistent across platforms like social media.
Include a Call to Action
It’s essential to include a call to action on your website. A call-to-action is simply a request for the visitor to take action, like filling out a form or clicking a button. Here are some tips for creating effective calls to action:
- Create a button that stands out from the rest of your content. You want it to be clear what you’re asking people to do. So, make sure that your call-to-action button stands out.
- Make it easy for visitors to find the button! Ensure they can see it right away when they arrive at your site by placing it in a prominent place where there isn’t much clutter. Ensure no other text could distract them from finding what they need.
- Make sure visitors can click whatever link you want them to use! Suppose there are any issues with how well users can interact with elements on their screen, such as poor mouse/touchpad sensitivity. In that case, things will fall apart once people start trying to navigate around. So make sure everything works as expected before launch day arrives. Otherwise, good intentions might waste effort when converting visitors into customers. This could become difficult due to “user experience” issues.
Make Sure It’s Mobile-Friendly
This is one of the six website best practices to improve your site’s performance, make sure it’s mobile-friendly. Mobile-friendly websites are more likely to rank higher in search results. Besides, they will convert better online because they need less user effort. Your users can get around easily and quickly on mobile sites. This is essential for their overall experience. Plus, they are likely to return to your website or share it with others.
Google has confirmed the importance of a mobile-friendly site. It will help you determine how high your page ranks in SERPs (search engine result pages).
According to research, 82% of internet users use their smartphones daily. 87% use their smartphones weekly; 95% use them monthly. Additionally, two-thirds spend at least an hour on their phones daily!
It’s no surprise that so many people rely on mobile devices for browsing. So, having a mobile version of your website is essential. This is true if you want customers who may not have access to desktop computers all the time.
Create Landing Pages for Different Audiences
Landing pages are a great way to increase conversions. Ensure you tailor your landing page to the audience. You can ensure that they have the information to make an informed decision.
For example, you have three different email marketing campaigns—one for current customers and two others for people interested in becoming customers. Instead of sending all three groups the same message, you can send a dedicated message to each group.
Using this method saves time and increases engagement with your business. This is because your messages are relevant and provide value for the audience.
These website best practices should serve you well as you build websites for your shippers. With these practices in mind, you can ensure that your 3PL site is easy-to-use. Plus, it will also be intuitive and responsive to the needs of each of your clients. For more details, contact sales support.