If you have been in the 3PL business for a while, you might consider new ways to bring clients through your doors. Part of that means making your facility as easy to locate and operate. For most smaller 3PLs, this means investing in technology that helps with operations. It also helps in shipping and delivery routes and customer service. Here is how 3PLs can go about optimising their online presence.
Optimising Your Online Presence Through a Blog or News Page
Blogging is a great way to improve your visibility on the Internet. Writing blog posts about relevant topics can establish you as an expert in your industry. You can then increase your brand awareness.
Blogging is a great way to build credibility with your customers. Sharing information about trends in the logistics industry is essential. This is because it can show that you understand customer needs. It also shows that you’re willing to work with them to overcome those obstacles together!
Blogging can help you rank higher in search engine results. If people search for information about 3PLs, having a blog will make it easier. It will help them find relevant content, leading to more traffic toward your site.
How Building a Website Can Help 3PLs to optimise their online presence
A third party warehouse is one of the many companies that enjoy having a website. The Internet has become an integral part of modern life, and as a result, 3PLs need to have a presence online. There are many reasons why building a website can optimise its online presence.
Building a website can help 3PLs optimise their online presence. This is because it allows them to connect with customers. Before the Internet was invented, 3PLs relied on traditional forms of advertising. They used media like newspaper ads or television commercials to reach new customers. Nowadays, however, 3PLs have access to all kinds of different technologies. Technology allows them to advertise themselves and their services on social media platforms.
Another reason for building a website is that it allows 3PLs to track what people think about them. This could be how they feel about specific products/services. You can use this information to decide on where to make improvements.
Get Social and Mobile-Friendly
The majority of internet traffic comes from mobile devices. So, 3PL warehouses must have a website. The site must adapt to the screen width and orientation. This means you’ll need a responsive design that adjusts to all screen orientations. It should not be adaptive for desktop computers but also for smartphones and tablets.
Mobile-friendly websites are easy to find these days. Google even gives you an easy way to check if your site is mobile friendly! Online presence is an essential factor in helping 3PLs optimise their business. In fact, according to a study, 90% of customers use the Internet to research a product or service before buying it.
There are many ways for businesses to improve their online presence. But getting social and mobile-friendly can be one of the most effective ways.
According to The Social Media Examiner, social media is a critical marketing strategy. So, many companies use social media as their primary way to connect with customers. The target market, in this case, is the Millenials.
However, it’s not just about having a Facebook page or Twitter account anymore. If you want your company’s brand to stand out, you need to make sure that your pages are mobile-friendly.
Google Analytics indicates that most internet traffic comes from mobile devices today. Thus, if you don’t have mobile pages yet, you’re missing out on potential customers. Some of these customers might be searching for products or services on their phones.
Optimising for Local Search
At the heart of every successful eCommerce site is local search. According to BrightLocal, 68% of consumers consider their location searching for a business. 63% are likely to visit a company with multiple locations within five miles of their home or work. Third-party warehouses must understand that optimising their web presence will help them rank on Google.
The first thing is to include your address and contact information on your website. This makes it easier for people looking for you through local search engines. Or Yelp! If possible, get as granular as street names and cross streets. Additionally, list all of the different services you offer.
Collect and Display Online Reviews
One of the most important things to consider is collecting and displaying reviews. It’s essential to have many positive reviews on your site. This is to attract new customers and encourage returning ones. Make sure that you make it easy for customers to leave feedback about your company.
Some businesses suggest emailing customers after making a purchase. You can then ask them if they’d like to include an honest review. Still, other companies have found success with posting surveys. The surveys allow users who have bought something from them in the past a chance at earning points. The points can then be used to acquire free products from their store (like movie tickets).
Once you’ve collected reviews from happy customers, you can show them on the website. This way, you will increase the visibility of your site. The shoppers may not know how great 3PL warehouses can fulfil low-priced orders. And this includes bulk purchases. Many customers are starting their search online. So, your business must have an online presence.
Over half of the customers will search for a business online. If they don’t see you in the first few results, they will go to the subsequent development (or leave and not come back). Customers looking for a 3PL warehouse are likely looking for one nearby. Clients would want something fast and convenient.
Third-party warehouses must focus on optimising their online presence. Fortunately, you can count on this post to optimise their internet presence. The key to success is understanding the client’s needs and catering to those needs. For more details, contact sales support.